Compelling user interfaces and on-demand service delivery
The Pay TV sector continues to come under pressure from a range of broadcast and on-demand alternatives that are available to todaysí consumer. While exclusive content rights are a key defence that Pay TV operators have available to them, the compelling user experience and range of on-demand content offered to the consumer through alternative products presents a continuing threat.
Pay TV operator services are carried across a variety of delivery infrastructures, with cable, satellite and IP being the prime mechanisms. Increasingly there is a need to deliver on-demand services that require the provision of a two-way channel to support the consumerís inputs and content requests. The ANT Galio Platform is a hybrid solution supporting multiple tuners, and multiple stream and data feed technologies simultaneously, it responds to operators increasing need for fully integrated integrated broadcast and on-demand service delivery.
Operators strive to increase the value of their services while minimising the cost of the home-based TV devices. It is important to operators that they source devices that meet high standards in reliability and at the same time are economic to develop and manufacture. Leveraging devices that have already matured through volume production but are flexible enough to be repositioned to meet the proprietary requirements of the operator can be very attractive.
ANTís platform middleware and core applications are deployed in high volumes across a number of territories and operator environments. This makes the ANT solution ideal as a commercially compelling Pay TV base proposition. The use of companion devices and the development of the core user experience are also areas of focus for the Pay TV operator and areas in which ANT has powerful solutions that enable rapid time to market and access to additional services and business models.