Over-the-top (OTT) content services
Added value and product differentiation
In today’s retail TV products, support for TV services delivered directly to these products over a user’s broadband connection forms a key part of the product offering. This form of service delivery is often described as being delivered “over the top” (OTT).
OTT services such as catch-up TV or other entertainment services are seen as a way to differentiate products, and the service developers themselves increasingly see televisions and set-top boxes as a new and valuable route to market.
A key factor in the success of these services is the ease with which the consumer can access them and how relevant they perceive those services to be. The ANT Galio Platform and applications provide device manufacturers with a powerful turnkey solution for the delivery of OTT services. With customisable user interfaces and a range of service offerings available, ANT’s solution offers TV products vendors an easy and very flexible route to market and high levels of product differentiation.