Extend TV functionality with connected devices
Consumers are increasingly using companion devices such as tablets and smartphones while watching TV in order to find further information about a show or to discuss aspects of the show using social media applications such as Twitter or Facebook. The Multiscreen TV market has rapidly evolved in response to this new consumer behaviour. For some, this simply means treating companion devices as another screen to broadcast to. ANT, however, sees value in a far more unified end-user experience. If a companion device application is aware of the content on the main TV in real time, a wide range of value can be added through the use of the second screen. Recommendations, additional information about the current show, relevant links to social media, and advertising all take on new value when the TV and companion device are connected to each other and can share information.
Television is often a shared experience, with several people watching the TV at the same time. While one person may want to view the EPG, find additional information or interact with an enhanced TV application, other people in the room often want to continue watching without interruption. The second screen can be used to view an EPG, manage recordings, or access additional programme related information without disrupting the main TV experience, thus avoiding frustration for both those wanting additional information and those who just wish to watch the show.
For broadcasters and operators, companion device applications can add value to existing services by more closely integrating the different social and web content associated with a show, while in a FTA retail environment they provide device manufacturers with significant product differentiation as well as new revenue opportunities.
ANTís companion device strategy and products are built around a close interaction between the TV or set-top box and one or more companion devices. These ANT products enable second screens to control the primary screen, stream content to companion devices (including live broadcasts or recorded content), and even provide the consumer with the ability to drive third party services using information from broadcast programme metadata.